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September Attribute is COURAGE.

I will stand up for my beliefs and principles and face challenges, fear and difficulty with fortitude.


Courage is demonstrated by people who stand up for what they believe in their heart to be the right thing to do, even when others don't support them and might try to convince them that they are wrong.

I WILL: continue to do what I know to be right, even when it would be easier to follow another path.

I WILL: ensure that my feeling of “I can” is stronger than my feeling of "I can't".

I WILL: take risks to do the right thing, even when it might challenge the attitudes and behaviour of others.


“Courage is never to let your actions be influenced by your fears.”

Arthur Koestler

Print off our MONTHLY ATTRIBUTE card to use all year long.


YOU TUBE and Videos

Our Character Community YOU TUBE channel.

Please click on link to watch our Livestream of the 2017 Character Awards on April 26 from 7pm.


Check out our clips and videos that show Character in Action.

IVEY School of Business

Below are several IVEY School of Business Videos that are character related and Worth the Watch.

We thank Gerard Seijts at IVEY for permission to feature these on our website.

Sami Jo Small, Women's Hockey Olympic Gold Medallist on The Role you Play.

Craig Kielburger on Learning to Lead

Craig Kielburger on We want your kids.

Eden Full on her Personal Leadership style.

Pat Horgan of IBM on Values and Beliefs as they celebrate their 100 year anniversary.


View our monthly Attribute videos here.