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September Attribute is COURAGE.

I will stand up for my beliefs and principles and face challenges, fear and difficulty with fortitude.


Courage is demonstrated by people who stand up for what they believe in their heart to be the right thing to do, even when others don't support them and might try to convince them that they are wrong.

I WILL: continue to do what I know to be right, even when it would be easier to follow another path.

I WILL: ensure that my feeling of “I can” is stronger than my feeling of "I can't".

I WILL: take risks to do the right thing, even when it might challenge the attitudes and behaviour of others.


“Courage is never to let your actions be influenced by your fears.”

Arthur Koestler

Print off our MONTHLY ATTRIBUTE card to use all year long.



What is a Character Community?

A Character Community is one in which members of the community work together to nurture positive character attributes.

It requires a shift in thinking and a focus on attitudes and behaviours that lead to achievement and success.

Character is important

Good character makes a positive difference in our families, schools, businesses and neighbourhoods by acting as a catalyst for positive change and citizen engagement.

A Character Community attracts people and businesses of character and acts as a driver for economic growth and prosperity.

The Character Community encourages businesses to:

  • Identify what the business stands for
  • Establish ethical business practices
  • Emphasize customer-service
  • Foster strong Character employees
  • Develop business leaders of Character
  • Give back to their community

For more information on our Character 4 Organizations (C4O) workshops and resources please click here.

Following are some interesting articles on "Leading with Character":

Ivey School of Business: Building Better Barrels

Canadian Business- What Steve Jobs taught my by kinking my butt.

Ivey School of Business-Good leadership begins with solid values.

Ivey School of Business-Lessons from Nelson Mandela

York Region article:Communication key to great leadership.

Leaders pondering Points link:

Ivey School of Business-Leadership on Trial keynote PPT link:

Ivey School of Business Journal Article: Leaders of Good Character